Tina Wells is the CEO and founder of Buzz Marketing Group, an agency that creates marketing strategies for clients within the beauty, entertainment, fashion, financial, and lifestyle sectors. She’s spent nearly two decades connecting influencers and consumers to brand clients, and, since founding her company, she’s built up and managed a network of 30,000 “buzzSpotters” and 7,000 “momSpotters” to field monthly research for her clients.
An earlier iteration of her company, called BuzzTeen.com, was one the earliest news sites dedicated to providing teens with content in fashion, beauty, entertainment, health, fitness, lifestyle, academics, and world news. It also served as a liaison between teens and the companies that target the teenage demographic. In the late 1990s, Wells developed the Buzz Review Board, which regularly reviewed new products from companies like Candie’s, Aveda, and OPI.
Wells authored the youth marketing handbook Chasing Youth Culture And Getting It Right and the best-selling tween series Mackenzie Blue. She sits on the board for NPH USA, an international organization that helps raise over 3,500 orphan children in Latin America and the Caribbean. In addition to serving on the Young Entrepreneur Council, the United Nations Foundation’s Global Entrepreneurs Council, and the board of directors for both the Philadelphia Orchestra Association and The Franklin Institute, she is also the current Academic Director of Wharton’s Leadership in the Business World program. Her long list of honors include Essence’s 40 Under 40, Billboard’s 30 Under 30, Fast Company‘s 100 Most Creative People in Business, and Inc’s 30 Under 30.
Tina Wells is the CEO and founder of Buzz Marketing Group, an agency that serves clients like like Dell, Microsoft, Sony Music, American Eagle Outfitters, and Levo. She authored the youth marketing handbook Chasing Youth Culture And Getting It Right and the best-selling tween series Mackenzie Blue. Follow her on Twitter @tinacwells or visit her website at buzzmg.com.