Chasing Youth Culture
Understand and market to the newest wave of millennials
Whether you’re a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials and their mindsets.
Inside this unique book, you’ll meet four major tribes?the Wired Techie, The Conformist But Somewhat Paradoxical Preppy, The Always-Mellow Alternative, and The Cutting-Edge Independent?and understand their key traits, likes and dislikes, and what kind of adult they will likely become.
- Includes many examples of companies, brands, and organizations who chased the youth demographic and got it right, or who failed to nail their audience
- Understand such concepts as Warholism, Tweenabees, Hand-me-ups, Massclusivity, The Facebook Effect, and Instantity
- Author has won many honors and much media recognition as a young entrepreneur and youth marketer to watch
Want to understand the next generation? Get Chasing Youth Culture and Getting It Right and discover how to reach this fascinating and elusive demographic.
Quotes about Chasing Youth Culture and Getting It Right:
“I work at a national office for a sorority & I swear by this book. I recommend it to all of our advisors who struggle to connect with a new generation of college women. It’s an immense help to understand the generational differences & the tribes she identifies are right on point in my experience. Its a quick read that provides great insight & will enable you to connect with Gen Y in a meaningful capacity, if you want to that is.”
“Culture And Getting It Right by Tina Wells, the Sherlock Holmes of millennial research and trends. Throughout this book you will learn about who they are, what they want, and how to best serve them as you grow your business.” – Dan Schawbel
“Tina Wells doesn’t just know youth marketing – she IS youth marketing! Want to know what the difference is? Then read this book.” – Scott Gerber, Founder and CEO, Gerber Enterprises; Author of Never Get a “Real” Job
Tween readers will love following the adventures of Mackenzie “Zee” Blue. California girl Zee is an expert shopper, plays the guitar and writes songs, and makes purses and jewelry. She knows how it feels to have a huge crush. And she knows how to be a good friend and keeps in touch via texts and emails. Tween fans of the Dork Diaries and Diary of a Wimpy Kid series will love the Mackenzie Blue books. This collection includes books 1 through 5.
Mackenzie Blue: Meet Mackenzie Blue, aka Zee. She has it all—smarts, talent, humor, and style. Is it enough to survive middle school? Countdown to a 7th Grade Meltdown. . .
Mackenzie Blue #2: The Secret Crush: Mackenzie Blue has a crush! But how can she get Landon—the cutest boy in school—to notice her? The class’s new rock-and-roll musical is her chance. Between her crush, the musical, and her friends—not to mention school work—Zee is torn in a thousand different directions. With all the real-life drama going on, will she lose sight of what’s really important?
Mackenzie Blue #3: Friends Forever?: Zee and the rest of her class from the Brookdale Academy are off on a camping trip to compete in an environmental scavenger hunt. Zee is extra psyched because her best friend, Ally, is visiting from Paris. It should be fabulous having all her friends in one place, but for some reason everyone is fighting!
Mackenzie Blue #4: Mixed Messages: Zee and her friends from Brookdale Academy launch Bluetopia, a fab social media site—which is perfect, because Zee’s band, The Beans, is about to have its biggest show ever. Everyone is talking about it on Bluetopia. At least it would be perfect if a glitch in the Bluetopia system didn’t threaten to ruin the show—and Zee’s life!
Mackenzie Blue #5: Double Trouble: Mackenzie Blue is a star! Or she will be . . . as soon as she gets the part of an aspiring singer on a new TV pilot! But juggling auditions and the rest of her life turns out to be harder than Zee thought. Zee’s friends are helping her hold everything together. But Zee doesn’t like having to bail on plans—and her friends—to run to another audition. Is being a star worth it?
Quotes about the Mackenzie Blue Series:
“Wells’ heroine is spunky and creative, an open–hearted everygirl with a love of words, art and music. Young readers will find much to inspire them in her story.”