A few years ago, I took a class on visions to strategy (yes, even seasoned CEOs still need help!). It reminded me that we all have tons of great ideas, but it’s not that easy to make our dreams reality. So how can you take the journey from dream to reality? It’s as easy as five simple steps.Continue reading
Influencer marketing is the hot topic in marketing right now. Over 70% of all marketers rolled out influencer campaigns in 2016, according to (ADWEEK?), and it will only continue to grow in 2017. So what are the biggest mistakes brands make when launching influencer campaigns?
Capturing the heart of a teen consumer is no easy task. They have completely different motivations than their tween and young adult counterparts. I believe that there are three things that matter to the teen consumer: inspiration, disruption, and value. Continue reading
Why it matters, whether you’re an entrepreneur or not.
Marketing is a reality of our everyday lives. Everywhere we turn, we see it, smell it, live it. Technology has given all of us access to tools to help us with marketing. Tools like Twitter and Tumblr enable us to send our message to the masses. But what are you truly trying to say? What is your personal brand? And how do you create a brand that will take you where you want to go? You can do it in three easy steps.Continue reading
- Join local social clubs. It’s important to build your personal network, and joining social clubs is a great way. Not only will you be exposed to great events, you’ll also meet potential clients, employees, and friends. Check out clubs like the Union League for “Young Friends” memberships, as well as the Young Friends clubs at your local museums, orchestra, and ballet.
- Know your market. Knowledge is power. The more you know about something, the further your business will go and grow. For me, one of the biggest keys to my current success is understanding the teen and tween market more than anyone else. Every day I spend time getting to know this market even more. The learning is never done.
I started my first company, Buzz Marketing Group, when I was 16. So I definitely have some experience being a teenpreneur. I was so lucky and fortunate to start my business at that age. Even though it was tough, there were so many more benefits. So if you’re a teenpreneur or know of a teenpreneur, here are some of my tips.
If you’ve taken a marketing class, whether it was at the undergraduate or graduate level, you were probably introduced to the 4Ps of Marketing. Recently, the 4Ps were revised to the 4Cs. And even more recently, the 4Cs to 4Vs. I believe all 12 of these elements are vital to any marketing plan, even before a SWOT Analysis. Here’s your quick guide to the 12 things each marketing plan should consider.
As 2010 comes to a close, I’m sure we’ll all be inundated with predictions for 2011 and highlights of 2010. Marketing is no different. And when it comes to marketing to Millennials, there are definitely winners and losers. So what are the key tools for marketing to Millennials in 2011? I’ve compiled a list of my top 10.
I first wrote about MTV’s controversial new show Skins a few weeks ago, before it’s premiere. Since the first episode aired on January 17th, much has been written about the show – even comparing it to porn. One theme that has emerged is MTV’s responsibility to young people, and their role as a network when it comes to creating inspirational content for youth.Continue reading